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Ready-made words for
pitches, presentations,
one-to-ones and more...
Points to power your pitch
Words to increase your influence
Messages to motivate teams
Ideas to inspire individuals
Content to clinch the sale
1000+ BUSINESS MESSAGES, POINT-MAKERS & ATTENTION-GRABBERS
TO CLIENTS
Convince, sell & engage
MAKING SALES

Open with impact
Open with humour
Answer 'Why us?'
Show competitive advantage
Defend my price
Cross-sell
Clinch the sale
Close with impact
SELLING ON SPECIFICS...

Sell on price
Sell on value
Sell on quality
Sell on expertise
Sell on experience
Sell on technology
Sell on performance
Sell on innovation
Sell on efficiency
Sell on convenience
Sell on safety
Sell on image
Sell on service levels
Sell on green creds
Sell on customer experience
Sell on relationship
Sell on partnership working
PRESENTING YOUR COMPANY
Announce new launch
Convey vision/strategy
Discuss good results
Discuss bad results
Announce a change
Commit to CSR
BUILDING RELATIONSHIPS

Identify client need
Commit to client need
Commit to partnership
Demonstrate future focus
Manage key accounts
Resolve conflicts
SELLING TO AN INDUSTRY

Media
Marketing & Advertising
Public Sector
Automotive
Healthcare
Technology & Telecoms
Financial Services
Consumer Goods
Publishing
Travel
Airlines
SELLING TO A FUNCTION

Accountancy
Advertising
Marketing
Legal
Human Resources
Sales
IT
TO STAFF
Motivate individuals & teams
MANAGING REPORTS

Motivate individuals
Thank individuals
Encourage teamworking
Improve office culture
Manage conflict
Manage underperformance
Manage insubordination
Give a salary rise
Refuse a salary rise
Award a promotion
Refuse a promotion
Announce a pay freeze
Recruit people
Welcome people
Welcome grad intake
Give a leaving speech
MOTIVATING A FUNCTION

Sales People
Marketing people
HR people
Finance people
IT people
Operations people
Facilities/Admin people
Senior leaders
Women in business
PROMOTING A FUNCTION

Sales people
Marketing people
HR people
Finance people
IT people
Operations people
Facilities/Admin people
COMMUNICATING UPWARDS
Senior management
The Board
COMMUNICATING BUSINESS CHANGE
Inspire about change
Reassure about change
Launch product/service
Launch division
Get buy-in to M & A
Get buy-in to restructure
Get buy-in to rebrand
Explain redundancy
OPTIMISING BUSINESS PERFORMANCE
Open with impact
Open with humour
Motivate the group
Motivate in adversity
Promote teamwork
Thank the group
Announce good results
Announce bad results
Promote vision/strategy
Reject blame culture
Roast the competition
Move the needle
Drive efficiency
Promote entrepreneurship
Create client focus
Create sales focus
Promote a greener office
Reassure in recession
Encourage new thinking
Encourage innovation
Encourage delegation
Encourage good leadership
Encourage accountability
Encourage collaboration
Encourage off-shoring
Encourage brand delivery
Promote diversity
Promote CSR
Promote your USP
Improve communication
Improve meetings
Improve time management
Explain use of KPI's
Kill bad ideas
Explain cost control
Introduce cost cuts
Speak as new leader
Raise charitable funds
STYLE OF CONTENT
Making your point
ATTENTION GRABBERS

Analogies
Anecdotes
Definitions
Questions
Quotes
Open a presentation
Close a presentation
Open a conference
Close a conference
CONTINGENCY LINES

Slide problems
Vanished presentation
Lost Speech
Awkward Questions
Barrackers
Poor attention
Failed joke
No or faulty microphone
Unexpected Noise
OTHER STAKEHOLDER COMMUNICATIONS
Pitch to investors
Give good news to shareholders
Give bad news to shareholders
Manage supplier relationships
Manage strategic relationships
Engage JV partners