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Browse our categories and find the words to convince, entertain & inspire... TO CLIENTS Convince, sell & engage MAKING SALES Open with impact Open with humour Answer 'Why us?' Show competitive advantage Defend my price Cross-sell Clinch the sale Close with impact SELLING ON SPECIFICS... Sell on price Sell on value Sell on quality Sell on expertise Sell on experience Sell on technology Sell on performance Sell on innovation Sell on efficiency Sell on convenience Sell on safety Sell on image Sell on service levels Sell on green creds Sell on customer experience Sell on relationship Sell on partnership working PRESENTING YOUR COMPANY Announce new launch Convey vision/strategy Discuss good results Discuss bad results Announce a change Commit to CSR BUILDING RELATIONSHIPS Identify client need Commit to client need Commit to partnership Demonstrate future focus Manage key accounts Resolve conflicts SELLING TO AN INDUSTRY Media Marketing & Advertising Public Sector Automotive Healthcare Technology & Telecoms Financial Services Consumer Goods Publishing Travel Airlines SELLING TO A FUNCTION Accountancy Advertising Marketing Legal Human Resources Sales IT TO STAFF Motivate individuals & teams MANAGING REPORTS Motivate individuals Thank individuals Encourage teamworking Improve office culture Manage conflict Manage underperformance Manage insubordination Give a salary rise Refuse a salary rise Award a promotion Refuse a promotion Announce a pay freeze Recruit people Welcome people Welcome grad intake Give a leaving speech MOTIVATING A FUNCTION Sales People Marketing people HR people Finance people IT people Operations people Facilities/Admin people Senior leaders Women in business PROMOTING A FUNCTION Sales people Marketing people HR people Finance people IT people Operations people Facilities/Admin people COMMUNICATING UPWARDS Senior management The Board COMMUNICATING BUSINESS CHANGE Inspire about change Reassure about change Launch product/service Launch division Get buy-in to M & A Get buy-in to restructure Get buy-in to rebrand Explain redundancy OPTIMISING BUSINESS PERFORMANCE Open with impact Open with humour Motivate the group Motivate in adversity Promote teamwork Thank the group Announce good results Announce bad results Promote vision/strategy Reject blame culture Roast the competition Move the needle Drive efficiency Promote entrepreneurship Create client focus Create sales focus Promote a greener office Reassure in recession Encourage new thinking Encourage innovation Encourage delegation Encourage good leadership Encourage accountability Encourage collaboration Encourage off-shoring Encourage brand delivery Promote diversity Promote CSR Promote your USP Improve communication Improve meetings Improve time management Explain use of KPI's Kill bad ideas Explain cost control Introduce cost cuts Speak as new leader Raise charitable funds STYLE OF CONTENT Making your point ATTENTION GRABBERS Analogies Anecdotes Definitions Questions Quotes Open a presentation Close a presentation Open a conference Close a conference CONTINGENCY LINES Slide problems Vanished presentation Lost Speech Awkward Questions Barrackers Poor attention Failed joke No or faulty microphone Unexpected Noise OTHER STAKEHOLDER COMMUNICATIONS Pitch to investors Give good news to shareholders Give bad news to shareholders Manage supplier relationships Manage strategic relationships Engage JV partners